MyHomeVault engaged Studio LDN to help validate a new and emerging technology product in the proptech industry which was proposed to be the first B2C SaaS product in that space. The concept was backed by heavy market research and a team of very well-put-together advisors from the property space. We set about making an idea a reality by building a test and learn framework, supporting product validation, identifying personas and further investigating and unpacking current assumptions in this space.
We engaged in a series of stakeholder workshops, comprehensive competitor analysis and customer interviews to find and validate a product need in the market, understand homeowners pain points, and to begin putting together a list of product features to begin testing.