An identity and website to launch a local sunscreen.
Beachfox was a start-up business with an ambition to launch a new sunscreen appealing to millennials and shake up a somewhat tired category. LDN were engaged to help translate this ambition into a brand identity, sunscreen product range and eCommerce experience.
5% sales growth in
the first year
Evoke a feeling of style whilst wearing a Beachfox sunscreen.
In order to create a desirable brand and digital experience, we wanted to better understand what visual aesthetic would resonate with customers. So we tested three brand concepts that helped guide the final design approach.
Minimalist with a splash of colour.
The customer testing guided the design approach to feel minimalist and modern. Feedback also favoured a simple use of colour to help differentiate between different products and scents.
Style meets suncare.
Clean and functional.
Creating a digital scent.
With Holland America Line