customer personas
keeping the real user at the heart of each decision
focus
personas to support design and develop of products with a specific, not generic, user in mind
persona pain points and goals to help develop content strategies
persona pain points and goals to help develop content strategies
outcomes
ability to understand the key traits, behaviours, goals and needs of real customers
deliverables
Report with detailed personas identified
It all starts with discovery
want to learn more about our customer persona development
capabilities
customer interviews
customer journey mapping
market validation
customer personas
user testing
competitor research
customer data analytics
case studies
challenging a travel category to explore new growth audiences post covid
With Holland America Line
identifying student needs to inform the future of learning
With College of Law