customer profiles
keeping the real user at the heart of each decision
focus
profiles represent different segments of your target audience, highlighting their motivations, challenges, and goals
outcomes
ability to understand the key traits, behaviours, goals and needs of real customers
deliverables
Report with detailed personas identified
It all starts with discovery
want to learn more about our customer profile development
capabilities
customer interviews
customer journey mapping
market validation
customer profiles
user testing
competitor research
customer data analytics
case studies
identifying student needs to inform the future of learning
With College of Law
challenging a travel category to explore new growth audiences post covid
With Holland America Line