FlexiRoam

A platform empowering millions of people seeking seamless connectivity

Flexiroam’s versatile eSIM network spans 520 network operators in over 200+ countries and regions, making it the preferred service for consumers and travelers worldwide to connect

New and refreshed values, tone of voice and brand purpose

Full brand redesign and identity to suit a new customer base

Full design and build of a customer facing web app and marketing website

Created a broader Design System enabling rapid development

Proprietary research validating the business idea, educating the user experience and affirming the product value

Supported a full launch of a new eSIM into the market

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The situation

In a widely untapped eSIM market, FlexiRoam was looking for a refreshed identity and launch of a new customer facing digital experience. Despite their decade-long presence, FlexiRoam found themselves struggling to stand out in an increasingly competitive space and eSIM technology is often seen as confusing and expensive. FlexiRoam recognised the need for a strong digital presence to both educate customers on the value of eSIMs and position themselves as a market leader.

FlexiRoam partnered with Studio LDN to reimagine their brand and relaunch their digital platform, aiming to appeal to a new audience.

“Our partnership with Studio LDN works as a natural extension of our marketing team to bring to life the Ready for Anything concept”

- CEO FlexiRoam

The strategy

Studio LDN set out to address these challenges with a comprehensive strategy focused on:

  • Building a bold new brand: FlexiRoam’s brand was completely redesigned to align with its refreshed values, tone of voice, and purpose. The new identity was created to resonate with a more modern, tech-savvy audience while conveying the simplicity and value of eSIM technology.
  • Designing a seamless digital experience: We designed and built a new customer-facing web app and marketing website, aimed at providing users with an easy-to-navigate platform that clearly communicated the benefits of FlexiRoam’s eSIM products.
  • Developing a broader design system: A flexible and scalable design system was developed, enabling rapid deployment of new features and consistent brand communication across all touchpoints.

The discovery

Through extensive research, Studio LDN identified the core challenges that FlexiRoam faced:

  • Market knowledge: eSIM technology is relatively unknown to the general public, with customers often confused by the concept and hesitant due to perceived high costs.
  • Brand perception: FlexiRoam’s decade-old brand identity no longer resonated with its target audience and needed a complete overhaul to compete effectively in the modern market.
  • UX audit: A full user experience (UX) audit was conducted on the existing website and digital touchpoints, revealing friction in the customer journey and usability issues that contributed to high bounce rates and low engagement.
  • SEO audit: The SEO audit uncovered significant gaps in search engine visibility and optimisation, with a lack of targeted keywords and poor performance on relevant search queries, which hindered FlexiRoam’s ability to capture organic traffic.

The outcome

The partnership resulted in a standout brand and digital platform that positions FlexiRoam as a leader in the eSIM market. Key outcomes included:

  • A full brand redesign: The refreshed brand identity was met with positive feedback from both existing and new customers, successfully aligning FlexiRoam with a younger, more tech-focused audience.
  • A seamless digital experience: The launch of the new web app and marketing site provided customers with a simple, intuitive way to explore and purchase eSIMs, driving customer engagement and increasing conversion rates.
  • Industry impact: FlexiRoam’s new brand and digital presence helped to raise awareness of eSIM technology, positioning the company as a key player in the market.

 

Through this collaboration, FlexiRoam was able to reintroduce themselves to the market with a fresh perspective, equipped to challenge their competitors and educate consumers about the future of eSIM technology.

App Design Mockup 11

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