Founded in 2018, we're a modern experience design consultancy obsessed with understanding and improving the way humans interact with their digital world.


our purpose

In this age of disruptive technology and rapid cultural change, businesses are finding it increasingly difficult to create and maintain meaningful connections between their customers and their products and services. In order to deliver true value, businesses need to constantly understand and adapt to their customers’ world and design experiences for them that connect on an emotional level.

We believe better business outcomes come from creating better connections with your customers.


We first fall in love with the problem, then the solution.


We love asking 'why?' It challenges our thinking.

We never create things that your customers don't need.


We're lean, adaptable and can scale quickly.

Our Team

LDN is the combination of researchers, UX designers, product designers and strategic thinkers that have joined forces to deliver customer experiences that make a difference. 

James Sutton

James Sutton

Director & Owner

After working for over a decade in creative agencies, fast-paced start-ups and large enterprises across London and Sydney,  James decided it was time to take all that he had learnt to create a true CX focused agency based on a more tailored and personal experience for clients big and small.

Katie Fleet

Katie Fleet

Director of Strategic Partnerships

With a background in Education Departments, Katie has extensive experience in navigating, planning and handling government grants and contracts involving the public service sector.  Katie is responsible for growing trusted client relationships, creating high-impact strategic content and maintaining client profitability.

Victoria Luke

Victoria Luke


Victoria has developed excellent relationship management skills, with a strong focus on communication, engagement, organisation and ensuring project delivery. She has high attention to detail, and is adaptable and thrives in fast-paced environments.

Kristina Hedberg

Kristina Hedberg


Recently completed a Bachelor of Design Computing at the University of Sydney. Kristina’s is a passionate and driven UX Designer who is heavily involved in our larger scale projects from research to ideation.

Lauren Husic

Lauren Smith

UX Designer

Lauren is a great UX Designer with a passion for solving business problems with design answers. With a background in visual design and communication, she creates engaging designs that effectively communicate with users.


Jess Swadling

Data Analyst

Jess works with all things data. She focuses on analysing, visualising and designing beautifully simplistic interactive dashboards to tell compelling data stories.


LDN Collective.


We work with a diverse, hand-picked group of researchers, UX/UI designers, art directors and copywriters – engaged on flexible terms to service a variety of business and project needs.



“It’s always a pleasure working with the guys at LDN. They’re genuinely wonderful people to work with who are extremely good at what they do.”



“The team at LDN are great leaders. Working with them has expanded my knowledge and skillset in UX.”

Partner Network.

We leverage strategic alignments with brand, technology and marketing partners to extend our firepower and help businesses address challenges across all customer touchpoints.

User interface is like a joke.
If you have to explain it, it's not very good.

We’d love to learn more about your business, your customers and discuss ways in which we can help.