TripADeal
A new digital experience to help people customise their travel
TripADeal is a proudly Australian owned and operated online travel agent offering bucket list tours, cruises and hotel packages
Review of the current digital experience and identified key improvement areas
Built new user flows for improved deal search and customisation
Refined UI design to create more clarity, and less noise
Created design systems enabling a greater speed to scale
The situation
With new investment and a desire to emerge on the other side of the COVID-19 pandemic in an even stronger position than before, TripADeal engaged LDN to review the current state of their digital experience, design new functionality and help give their digital offering a sleek revamp.
Evoke a feeling of control when searching for and customising deals
The process
Through customer testing on the existing digital experience, research investigated how people searched for, customised and purchased travel deals. It was discovered that customers were struggling to quickly find deals to meet their more detailed travel needs. More sophistication in search functionality was required as well as a simpler process to customise a travel deal.
Through a remote design workshop with TripADeal, we collaborated to create new user flows for improved deal search and customisation. New data architecture was also mapped out in order to enable the new functionality. We designed more depth and detail in deal search criteria to enable customers to easily find what they were looking for.
Customisation of a deal was also dramatically simplified by consolidating all the add-ons, such as flights, drinks packages and additional rooms, into a shorter process.
The previous UI design had transitioned through many different pairs of hands, with no design system set up to manage or drive the overall digital experience. So the evolved UI design was carried out in parallel to the creation of a new design system enabling faster creation of new future functionality and features.
