BRAND RESEARCH
Know how your market really sees you.
We measure how your market sees your brand, how you compare with competitors and what a campaign actually changed, then turn it into clear next steps.
Research you can act on.
Most brands know their sales numbers but not why people choose them, or why they don’t. Brand research shows whether your challenge is awareness, perception or consideration: the difference between spending on reach and spending on a better story.
Every study ends with clear, prioritised recommendations for your next campaign, content and channels, not a report that sits in a drawer. For ongoing programs we deliver monthly insight reports that turn what changed into what to do next.
BRAND UPLIFT STUDIES
Know what your campaign actually changed.
We measure awareness, consideration and perception with your audience before a campaign launches and again once it has run, against the competitors you care about. You see what moved, for which audiences, and where to put the next round of spend.
BRAND AWARENESS AND BRAND TRACKING
Know where your brand stands.
Brand awareness studies and brand health tracking show how well your market knows you, what it associates with you, and how that changes across audiences and segments. Run once as a benchmark or as ongoing brand tracking, they show whether your challenge is awareness, perception or consideration.
COMPETITOR AND BRAND PERCEPTION RESEARCH
See your brand the way customers compare it.
We map how customers see you against the brands they weigh you up with: who owns which ideas, where the category sounds the same, and where there is room to stand apart. It gives positioning, messaging and creative a clear brief.
SOCIAL LISTENING
Hear what people say when you’re not in the room.
We track conversations across social platforms, forums and communities to find the topics, language and moments that matter to your audience. Daily signals and weekly themes turn into clear direction for content, channels and creators.
AI BRAND INTELLIGENCE
A fast read of brand health, without waiting for a survey.
Through the LDN AI Lab, we combine public reviews, online conversations, search behaviour, competitor positioning and category research into a brand health benchmark. It suits the moments when a campaign is close and decisions can’t wait.
MONTHLY INSIGHT REPORTS
Research that keeps shaping decisions.
For ongoing programs we deliver monthly insight reports that turn what we’re seeing into prioritised actions for campaigns, content and channels. We work through each report with your team, so the findings get used, not filed.
Selected brand research.
Reintroducing Holland America Line to a new generation of travellers
Holland America Line
Using social listening to inform MiniMed’s future social strategy
MiniMed (formerly Medtronic)
Coming soon.
HAMILTON SUNSCREEN
A brand uplift study to set the baseline for a summer campaign.
SCHNEIDER ELECTRIC
Brand uplift studies with senior B2B decision-makers.
MOMENTUM ENERGY
An AI brand intelligence study ahead of a national campaign.
Read more.
Choosing the right evidence for brand research
Explore how AI, synthetic research, existing data and human research can work together to build better brand research and support better business decisions.
You’ve run the brand research. Now what?
Alyce Biggs, our Strategic CX Lead, on turning brand research into actionable steps.
Questions.
What brand research covers, which study fits your decision, and what you get at the end.
1. What is brand research?
Brand research measures how your market sees your brand: how well people know it, what they associate with it, how it compares with competitors and what makes them choose it. It turns opinions about the brand into evidence you can plan with.
2. Which type of brand research do I need?
It depends on the decision in front of you. A brand uplift study shows what a campaign changed. A brand awareness or brand health study sets a benchmark or tracks it over time. Competitor research shows where you can stand apart, and social listening shows what people say in their own words. We help you choose at the start.
3. How is brand research different from market research?
Market research looks at the market as a whole: its size, demand and customer needs. Brand research focuses on your brand within that market: how people see you, how you compare and what would make them choose you.
4. What is a brand uplift study?
A brand uplift study measures awareness, consideration and perception before and after a campaign, so you can see what the campaign changed and plan the next one with evidence.
5. Do you run brand tracking?
Yes. Studio LDN runs brand health tracking, measuring awareness, consideration and perception at regular intervals so you can see what’s moving and why.
6. Who do you speak to?
The audiences that matter to your brand: customers, prospects, lapsed customers or senior B2B decision-makers. We run surveys with our fieldwork partners and recruit participants for interviews and groups.
7. How long does brand research take?
Most studies run over a few weeks, from agreeing the questions to delivering recommendations. AI brand intelligence gives a faster first read, and ongoing programs such as social listening run month to month.
8. What happens after the research?
Every study ends with clear, prioritised recommendations for campaigns, content and channels. For ongoing programs we deliver monthly insight reports and work through the findings with your team, so the research keeps shaping decisions.
Start a brand study