national property group
a digital platform that makes property data more accessible
With over 12M property records, National Property Group power smarter property businesses by connecting Australian property professionals with ready-to-use, property data, marketing and sales platforms
All-new bespoke website resulting in immediate uplift in subscriptions
Delivery of property data product platform that addresses user needs
‘On the go’ mobile data search for busy property agents
Redevelopment of property data map experience showcing 12M property records
Creation of new downloadable property reports, as well as a web version
18 months of UX support to address feedback and customer needs
National Property Group approached us after they acquired a platform that has been very competitive in the property data market for the past 40 years.
With over 12M property records and an ambition to be the number one property data provider in Australia, we began our journey discovering what data Australians really need and how they want to consume it.
Allow users to find accurate and timely property data
Through comprehensive competitor analysis, customer interviews, surveys and stakeholder workshops we began to build an understanding of not only what type of data was seen as useful, but also how customers want to view data types and what they value most as an experience.
Identifying customer needs
Early on we discovered the way people search for property data was key to the experience. Therefore, our key measurement of success was ensuring we created the quickest and easiest way to access comparable data for multiple property types. No matter how comprehensive the data, it serves no purpose if you can’t find it – this is where we ideated the singular search.
Designing the solution for customers
Today’s property data space is dominated by Core Logic and consumers are all too familiar with Domain and Real Estates design ecosystems. With this in mind we made sure not to reinvent the wheel. We gave the current platform a more appealing ‘facelift’ and transformed the UI design system across the platform and the subscription website. By simplifying the design look and feel, we managed to strike a balance between complex data visualisation and an easy-to-use product.
A desktop version was tested with current and new users to ensure we addressed their needs. Existing and loyal members of the data platform were a key focus on the desktop version. Testing helped us share key insights with the marketing team to further validate the product value proposition.
Test and learn in the real world
User testing the data platform and gathering real time feedback during the alpha stages allowed us to get an early indication of the platform’s usability. As the platform was migrated from an older system, we listened to current users as well as new users.
Part of the user testing fed into the subscription website where we rapidly tested the value proposition, subscription cost and proposed features. By building a bespoke clickable prototype we were able to quickly test and learn.
Existing and loyal members of the data platform were a key focus of the desktop testing.
Built for scale
We began with a roadmap which supported National Property Groups vision of creating a suite of products and services for the property industry.
Putting together a scalable design system that is truly modular could accommodate many future products under the same umbrella. Inspired by the mammoth giants such as Atlassian, we built their system from the ground up. Being mindful of likely future iterations is where we add value to clients projects so they can scale rather than become redundant in the future.
End to end support
Working with the National Property Group development team, we conducted fortnightly sprints over 18 months to ensure their vision was realised. We took this opportunity to test and learn, support the release of the BETA, and continually optimise the experience across desktop and mobile. By hearing feedback from users firsthand, we were able to keep inspired and release updates to the best property data platform on the market.