Through comprehensive competitor analysis, customer interviews, surveys and stakeholder workshops we began to build an understanding of not only what type of data was seen as useful, but also how customers want to view data types and what they value most as an experience.

Identifying customer needs

Early on we discovered the way people search for property data was key to the experience. Therefore, our key measurement of success was ensuring we created the quickest and easiest way to access comparable data for multiple property types. No matter how comprehensive the data, it serves no purpose if you can’t find it – this is where we ideated the singular search.

Designing the solution for customers

Today’s property data space is dominated by Core Logic and consumers are all too familiar with Domain and Real Estates design ecosystems. With this in mind we made sure not to reinvent the wheel. We gave the current platform a more appealing ‘facelift’ and transformed the UI design system across the platform and the subscription website. By simplifying the design look and feel, we managed to strike a balance between complex data visualisation and an easy-to-use product.

A desktop version was tested with current and new users to ensure we addressed their needs. Existing and loyal members of the data platform were a key focus on the desktop version. Testing helped us share key insights with the marketing team to further validate the product value proposition.

Test and learn in the real world

User testing the data platform and gathering real time feedback during the alpha stages allowed us to get an early indication of the platform’s usability. As the platform was migrated from an older system, we listened to current users as well as new users.

Part of the user testing fed into the subscription website where we rapidly tested the value proposition, subscription cost and proposed features. By building a bespoke clickable prototype we were able to quickly test and learn.

Existing and loyal members of the data platform were a key focus of the desktop testing.

Built for scale

We began with a roadmap which supported National Property Groups vision of creating a suite of products and services for the property industry. 

Putting together a scalable design system that is truly modular could accommodate many future products under the same umbrella. Inspired by the mammoth giants such as Atlassian, we built their system from the ground up. Being mindful of likely future iterations is where we add value to clients projects so they can scale rather than become redundant in the future.

End to end support

Working with the National Property Group development team, we conducted fortnightly sprints over 18 months to ensure their vision was realised. We took this opportunity to test and learn, support the release of the BETA, and continually optimise the experience across desktop and mobile. By hearing feedback from users firsthand, we were able to keep inspired and release updates to the best property data platform on the market.