User testing the data platform and gathering real time feedback during the alpha stages allowed us to get an early indication of the platforms usability. As the platform was migrated from an older system, we listened to current users as well as new users.
Part of the user testing fed into the subscription website where we rapidly tested the value proposition, subscription cost and proposed features. By building a clickable prototype we were able to quickly test and learn.
Existing and loyal members of the data platform were a key focus of the desktop testing.