Today’s property data space is dominated by Core Logic and consumers are all too familiar with Domain and Real Estates design ecosystems. With this in mind we made sure not to reinvent the wheel. We gave the current platform a face lift and transformed the UI design system across the platform and the subscription website. By simplifying the design look and feel, we managed to strike a balance between complex data visualisation and an easy to use product.
A desktop version was tested with current and new users to ensure we addressed their needs. Existing and loyal members of the data platform were a key focus on the desktop version. Testing helped us share key insights with the marketing team to further validate the product value proposition.