About – LDN

Founded in 2018, we're a modern experience design consultancy obsessed with understanding and improving the way humans interact with their world.

our purpose

In this age of disruptive technology and rapid cultural change, businesses are finding it increasingly difficult to create and maintain meaningful connections between their customers and their products and services. In order to deliver true value, businesses need to constantly understand and adapt to their customers’ world and design experiences for them that connect on an emotional level.

We believe better business outcomes come from creating better connections with your customers.

We first fall in love with the problem, then the solution.

We love asking 'why?' It challenges our thinking.

We never create things that your customers don't need.

We're lean, adaptable and can scale quickly.

Leadership.

LDN is led by James Sutton and Karl Reynolds, two experienced professionals with diverse careers working in design and creative agencies, fast paced start-ups and digital product teams within large corporations such as Qantas and Westpac.

Their core approach to solving problems harnesses James’ foundations in UX Design and Karl’s in UI Design and Creative Direction. This synergy gives businesses access to a unique combination of design craft and creative storytelling.

Intimate knowledge of modern design methodologies and disciplines also means they understand how to build and manage powerfully effective project teams.

James Sutton

Design Director / Partner

Karl Reynolds

Creative Director / Partner

LDN Collective.

We work with a diverse, hand-picked group of researchers, UX/UI designers, art directors and copywriters – engaged on flexible terms to service a variety of business and project needs.

“It’s always a pleasure working with James and Karl. They’re genuinely wonderful people to work with who are extremely good at what they do.”

“James and Karl are great leaders. Working with them has expanded my knowledge and skillset in UX.”

Partner Network.

We leverage strategic alignments with brand, technology and marketing partners to extend our firepower and help businesses address challenges across all customer touchpoints.

Let's unravel your challenges.

Share a few details on your business, your customers and their challenges and we’ll give you a call to discuss how we can help.